Five ways to market your tax filing services online

can Tax season is just around the corner, so filers need help to keep their balances in check. Let’s look at five ways your tax filing agency can help other filers in these challenging times and make taxation easier for everyone.

Have a user-friendly website

Your website is the first point of contact your customers will interact with, so it makes sense to have a functional website. A clean, intuitive design can make all the difference in attracting and retaining visitors. Work on building a website with a logical structure—ensure it is seamless and contains all the essential sections about your agency.

Include necessary information about your agency, like services, pricing, corporate clientele, reviews, and all your contact information. Besides this, it is vital to have a mobile-compatible website. Having a mobile-compatible website will ensure that it offers convenience and accessibility.

As a tax filing service provider, you must ensure your website is secure. Create a secure, well-protected client portal so potential clients can feel safe signing up for your services. Having a protected portal for document uploads will enable clients to trust your services and help build rapport among target audiences.

Run ads

Paid ads ensure that your services get the desired visibility. Running ads during tax season can boost inquiries and leads, as organic growth may only sometimes be the best option. Pick a platform where you wish to target your audience.

Meta ads can allow you to run targeted ads on Instagram and Facebook. Running Facebook ads can help you target a wider audience based on your chosen demographics. If you have any offers or seasonal discounts on any of your services, use them to market your business through ads.

Carry out geotargeting by using your location and that of your target audience in your ads campaign to have a more targeted approach for your campaign. Implement retargeting strategies to reach visitors who previously engaged with your website, as these ads can remind them of your services and encourage them to return and complete their tax filing.

Write blogs

The online market is more than just running paid ads or uploading videos. It’s about offering valuable information to the audiences that can help them grow. If you wish to instill feelings of trust and credibility with your audience, running a blog explaining the taxation process can be a meaningful way to market yourself.

Offer value to your potential clientele by writing in-depth and informative blogs covering the entire taxation system. Break down the information into smaller chunks and create cohesive articles that add value to your website visitors. Additionally, write SEO-friendly content, which can help you rank higher in search engine results when people look up relevant taxation queries.

You can also collaborate with other industry professionals and offer them your blog as the platform where they can do guest blogging. Guest blogging will help add credibility to your blog and your company and enable you to tap into a wider audience.

Remember to share your blogs on your social media handles—add the link to your blog on all your social media profiles and create appealing content using your blog topics. For example, you could use information from your blogs to compile digital tax flyers, which you can upload on your Facebook and Instagram accounts for anyone interested in a quick read.

List on Google My Business

In today’s digital landscape, being found locally can be a game-changer irrespective of your industry or services. Google My Business helps showcase your services and connect with potential clients when they’re searching for help with their taxes.

Treat your Google Profile like your website; list all relevant information customers may want. Mention your location, website, working hours, price bracket, services, and any other information others may look up.

Use this platform to showcase your skills and expertise by requesting satisfied clients to review your services. Don’t see your Google My Business profile as a point of informing your visitors about your location and work hours; it’s so much more than that.

Your Google business profile can help keep your audiences updated about your upcoming promotions and any changes in your services, enabling them to stay in the loop. You’ll not only improve your visibility but will also be able to rank higher in local searches.

Leverage social media

Social media isn’t just for following celebrities and showing off your lifestyle; it can be worth a lot more when used correctly. You already have a blog, so start repurposing content for your social media. Share engaging and informative content in attractive formats to keep your audience engaged.

Incorporate SEO into your social media content by using relevant hashtags and geotargeting local clients by adding your location to each post. You can also make your content interactive by using polls or hosting live sessions to interact with your audience.

Add a human touch to your company and your social media presence. Many see financial and taxation services as mere money-minting platforms. By conducting live sessions and hosting Q&As, you can add a humanistic approach to your online presence.

As a service provider, your focus should be on providing the best services to your clientele. Marketing feel overwhelming, but if you’ve got your service on point, there isn’t any need to worry. Good luck!